Site Architecture How to Build an SEO-Friendly Website Structure

It also enables them to engage with your top-tier pages first . Categorization will help you choose the main keywords in each category, determine the page’s type, and create hierarchies—subcategories, subpages, or filters. Interlinking has a big impact on how search engines crawl each website. “This is usually because that unnecessary page in the journey will compete with the final destination you want users to get to. Removing this step makes site structures flow much better and gives search engines fewer competing pages,” Thompson adds. If your sitemap has errors, it may mean search engines are unable to find or process certain webpages.

For most websites, that will be a structure organized in some type of hierarchy. After that, it’s just a matter of researching and deciding on how to plan a website structure your most important topics and content. Their articles are greatly interlinked, so you can jump from topic to topic with reckless abandon.

Rethink your taxonomy + URL structure

It gives Google a well-rounded view of the chain of importance within your site content, which increases its overall accessibility. The route has arrows in between each destination to show you how you arrived at the current page and the way to get back to the home page. Breadcrumbs demonstrate clean categorization, and they make navigation even smoother for users. The nuts and bolts of website structure back up SEO’s central value of functionality. From streamlined crawling to effortless navigation, it can amplify crucial metrics like the click-through rate and conversion rate. When you hear “website structure,” you might think of aesthetic elements or content organization.

If your site is hosted on WordPress.com, it automatically comes with a sitemap. You can find it under example.com/sitemap.xml, and you can also use this address to submit it to search engines. You can submit this via webmaster tools to help search engines discover all the content on your site you want them to know about. At the same time, the footer is also a chance to make one last appeal to users who are on their way out .

content hub Concept ideas

On your site, you might have blog posts that are quite similar. If, for example, you write a lot about SEO, you could have multiple blog posts about site structure, each covering a different aspect. Consequently, Google won’t be able to tell which of these pages is the most important, so you’ll be competing with your own content for a high ranking in Google. You should let Google know which page you think is most important.

I have been working for the website of hotels in South Delhi by the name of juSTa Hotels & Resorts. And i will definitely save your article as a good guide for me. Enter a search term and find untapped keyword opportunities to make your site more visible in search. Who are your closest rivals and how do they position themselves in search?

Step 5. Connect pages with internal linking

So, it’s worth choosing these pages wisely; they will benefit to some degree from link juice. Creating a list of footer links, means these pages are linked to each of your website’s pages . All of these things impact your page performance, but also the page structure. When you chose to be strategic https://globalcloudteam.com/ about your layout and your page sizes you make valuable contributions to the user experience. Breadcrumbs force your website builders, be it IT or marketing teams, to really come to terms with site structure. It provides all users with a clear delineation and organization of content.

And the best way to do this is by having a well-defined and solid site structure. If a category is too big because you have a lot of products or blog posts about that topic, try to break them into two or three categories. Try to think what the best grouping from a user’s perspective is.

What are the Different Types of Website Structures?

Overall, using bread crumb trails improves the user experience and SEO. A simple way to build a hub is to use the list post format where each bullet point links to a lower-level page. It’s easy to build and a great page template you can easily build links to and rank for a competitive keyword. The important pages are likely to be higher up in the site architecture and the lesser-used website pages will be lower in subpages.

You can also set up your own structure, if you want, with the help of the tags at the bottom. Creately – Offers lots of templates to hit the ground running and a larger workspace. You can start with a temporary account but won’t be able to save your data.

Embrace Internal Links

Each level should be a deeper dive into the pages above that. In other words, Mueller is saying that flat site structures can result in crawlability issues. If there isn’t anything linking off of a page to another, related page, it makes it difficult for Google to appropriately understand your website. When a website lacks this conventional site structure , it’s referred to as a flat site structure.

• Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster…
• There is a free account available with limited functionality.
• If you’re unfamiliar with word clouds, first picture all of the phrases on a given website, like a business services blog.
• Web DesignLearn more about creating websites that are both visually appealing and user-friendly.
• Diagrams.net – A comfortable tool that looks a lot like Google Docs.